Escrow and Dispute Infrastructure Becomes a Selling Point for B2B Marketplaces

## From Fine Print to Front-Page Feature Escrow and dispute-handling terms used to live deep in a marketplace's terms of service, rarely surfaced to buyers unless something went wrong. That's changing as marketplaces compete partly on how safe a transaction feels before it happens. ## What's Being Surfaced More platforms are prominently explaining exactly how funds are held, what triggers a release, and what a dispute process actually looks like step by step -- treating transparency about the mechanism itself as a differentiator. ## Why Buyers Are Responding to It Buyers making higher-value purchases are increasingly comparing marketplaces partly on the strength of their dispute infrastructure, not just price or selection -- pushing platforms to compete on trust mechanics as a first-class feature.